How We Got Started

Asteria Labs Inc. began in my parents basement in 1995.  After looking for ways to ease into retirement after a very successful career as a business owner, my parents saw a couple selling jewelry cleaner at a local home show and inquired about the product.  My father spent several months studying the industry and working trade shows. He realized he could create a much more professional atmosphere in the trade show industry and create a better product with his business background.  He immediately hired chemists to create our ever-so-popular jewelry cleaner and he and my sister designed our U.S. and Canadian patented Jem Jar for cleaning jewelry which the company was built around.  It's unique design an ease-of-use makes cleaning all your jewelry a simple process.  He later made a connection with another chemist who developed our jewelry polish which is sold with almost every jar and bottle of our jewelry cleaner.  The Asteria jewelry polish removes tarnish and oxidation from gold, silver, copper and brass jewelry. 

All of our products are manufactured in Louisville, Kentucky.

To create product awareness my parents set up booths at various venues and I soon followed:  home shows, women's shows, Christmas shows and fairs and sell our products online and wholesale to nail salons, beauty shops, jewelry stores, gift shops and sell to independent dealers that also set up at trade shows.

Within the first two years of business the growth of the business outgrew the space we had and our business has been moved downtown Louisville into a larger warehouse facility to meet the needs of our growing business.   What once began as a home-based business only capable of manufacturing 15 gallons of product per batch, we now have the capability of manufacturing two 100 gallon batches of product to fulfill orders.   We can ship single case quantities and palletized orders.  

I would like to thank both of my dearly missed and loved parents, Carl and Jo Black. My mother for being so kind, loving and supportive and my father for giving me guidance and being the entrepreneur he was.  

We are celebrating out 21st Anniversary this year!

Almost everyone has at least one piece of jewelry that they cherish, either it be and engagement ring, anniversary gift, class ring, a gift from a close friend or a family heirloom.  Jewelry items are representations of love, family and heritage and these special items are always most appreciated when they are sparkling clean!  With the use of Asteria Professional Jewelry Care Products these special pieces will continue to sparkle and shine for generations to come!

Michael Black
President
Asteria Labs Inc.